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Who’s accountable for training? The CFO, not HR!
Who’s Accountable for Training?

Hopefully we get the picture of how important training and education is, but who should be accountable for it in a business In my view, the CFO.

Training and development should be driven by whoever is ultimately accountable for the financial performance of the company. Yes, the human resources team is often responsible for delivering training as part of their function, however, with any key area of the company I believe the person driving an improvement should be the person measuring its effectiveness.

A key activity of a CFO is to ensure the company’s assets are well deployed. The biggest asset a company has is it’s people. It’s also their biggest expense. Whatever aspect of the company is to be improved, whether its leadership effectiveness, sales performance, order processing or customer service it’s effect will show up somewhere on the financial statements. Cue the CFO. What gets measured gets managed.

Lastly, who gets trained? Everyone! While frontline staff continue to need education, it’s imperative that, for the company to effectively grow and remain competitive, the leadership team should receive regular input too. A humorous take on where a company’s choke point resides is that “the bottleneck is always at the top of the bottle!” Those who are responsible for the company’s strategy, vision and growth need education and coaching to continue to steer the company to new levels of performance. If you’re a one-person show, then your number one barrier to your success is your own development. Don’t leave it to chance!
Test Formality
For a newbie, its easy to assume that Testing is executing various section of code ,on a ad-hoc basis and verifying the results. But in real world, Testing is a very formal activity, and is documented in detail.

The degree of formality depends on the type of application under test , standards followed by your organization ,& maturity of development process. 
Use positive psychology and have an open door policy

Five Ways to Motivate Employees at Work

1. Give people goals that they want to achieve. Make goals SMART -specific, measurable, achievable, realistic, and time-framed

2. Use intrinsic motivation in the form of accolades and then back it up with donuts and coffee. People like to know how they are doing. Most people today have an internal locus of control and are high achievers. Let them know how important they are by recognizing them.

3. Use positive psychology by offering hope and getting people to focus on positive things that happen on the job. Ask people that are negative to give you 3 things that worked out for them in a positive way while working in this career.

4. Create an open-door policy and offer support when necessary. Be proactive. Participate in MBWA – Management By Walking Around.

5. Show people that you value their work more importantly than their time. People are paid for the value that they bring to work and not for their time. Help people realize their true potential by being authentic with themselves. Authentic leaders are people that take stock in their strengths and develop them while spending less time on their weaknesses.

Is GST a boon or bane for small and medium enterprises (SMEs)?

Despite the continued wrangling over the Goods and Services Tax Bill and the adoption of diametrically opposite views by different political camps, there is a strong possibility that the piece of legislation may soon become law in the coming Parliament session. Currently, the bill is stuck in the Rajya Sabha. For the first time in India’s history, the comprehensive law will set into motion irrevocable tax reforms that will mark a paradigmatic shiftin the Indian taxation system. Small and medium enterprises should learn in advance about the various features of the law and adapt themselves as and when the law comes into effect. What is the Goods and Services Tax (GST) Bill? The GST would be a comprehensive indirect tax on manufacture, sale and consumption of goods and services throughout India. It will replace the plethora of different taxes that the Central and State governments levy separately. Tax would be collected at each stage on basis of the input tax credit method, in which taxes paid in other states can be claimed. This would allow registered businesses to claim tax credit to the value of GST they paid on purchase of goods or services in other states as part of their normal commercial activity. Goods and services are not distinguished from one another and are taxed at a flat single rate in a supply chain till they reach the consumer. Positives for Small and Medium Enterprises (SME) Sector The small and medium enterprise sector is divided over the issue. A number of industry experts feel that the GST would remove cascading or double taxation and facilitate a common national market, thus leading to better collection. They also think that the GST will help small enterprises save on taxes overall. “For example, if I buy a product out of state, then the charges that I pay there include taxes which ultimately get added to costs as I cannot claim tax credit in my state. Some businesses might be tempted to circumvent the system and buy materials and goods without proper documentation. But if I am a GST-registered business then I can claim tax credit to the value of GST that I paid on purchase of goods or services as part of my normal commercial activity,” said Saurabh Gupta, a small entrepreneur from Moradabad, Uttar Pradesh. Under the existing regime, big corporates “stock transfer” goods to other states as they have the logistics and infrastructure, thus escape paying tax on interstate movement. But, owing to lack of infrastructure, SMEs are unable to do that and get goods through inter-state sales (instead of stock transfers) and end up paying Central sales tax on them. In this respect, GST brings SMEs at par with big corporates by taxing stock transfers as well.


Globalization testing is the process of ensuring a particular software performs well in the required locales and culture, taking into consideration all types of international inputs to effectively make the product globally usable. Globalization testing comprises localization and internationalization.

Localization and internationalization go hand in hand wherein the product’s localization is done while taking into consideration its internationalization standards and design. Internationalization makes the product virtually usable for any region.

Marketing and Advertising

Rajesh Kurup, Sr. VP, Head – Media & Entertainment Practice at Cybage, says, “New media has amplified our reach to people and revolutionized how one perceives technology. It is an honor to be ranked in the Leadership Zone for the Zinnov’s 'Global M&E Service Providers Ratings’ (GSPR) survey 2015, especially given the strong competition. This recognition reiterates our focus on infusing technology in marketing functions that has created significant opportunities and changed the dynamics of the industry. It also re-affirms our effectiveness in providing Advertising and Marketing solutions to world’s leading agencies, Ad Tech providers and marketing services providers.” 

Sidhant Rastogi, Partner & Practice Head, Zinnov, says, “Cybage has been able to leverage its deep expertise in the ad tech space to build specific solutions for marketing and new media customers. Being one of the few service providers who work closely with some of the largest companies in Online, advertising space across product development and analytics services makes them a preferred partner for organizations operating in the New Media , Marketing and Advertisement space.”

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